Content optimization is about updating and adjusting copying and encoding on the page to create content that is more attractive to search engines and, by extension, human search. you’ll call this high-quality content, or as some prefer SEO content.
In the overwhelming majority of cases, there are certain steps one can take to enhance organic search rankability, as it’s unlikely that each page that exists on a web site is 100% optimized.
Types of SEO Content
SEO content can include any of the following:
Product Pages – This is the bread & butter of any e-commerce site. an honest product page can serve as both SEO content and a PPC landing page.
Blog Posts – A blog is one among the best ways to make a daily stream of effective SEO content. generally, blog posts are more engaging and more likely to attract links than product pages, in order that they will be an excellent way to build some authority for your site. (Keep in mind that blogs are very flexible, and you’ll use them to host any of the below sorts of content during this list.)
Articles – Think newspaper article, interview, or feature piece. this is often the most quite content you’ll find on most newspaper- or magazine-style websites.
Lists – A list is actually kind of an article, but framing it as a list (like “10 Ways to Lower Your Energy Bill” or “101 Things to Hate About Google”) makes it easier to scan. These sorts of titles also seem to be more clickable when found in search results or in social media feeds.
Guides – A guide could be a longer piece of content that explains thoroughly a way to do something. you’ll post a full guide to your website, otherwise you can post a summary or excerpt, requiring visitors to fill out a registration form to read the complete guide. this could be a decent way to generate leads, but confine mind that putting up a registration wall will likely reduce the quantity of SEO traffic you’ll drive thereto guide.
Videos – generally there are fewer videos on the net than pages of text consequently, it will be easier to rank on the primary page for a competitive keyword by creating a video instead of an editorial. looking on what sort of site or business you run, videos are often an excellent way to attract and reach an audience. Consider creating video tutorials of the way to use your products.
How to Develop an SEO Content Strategy
If you’ve been producing content during a haphazard manner, hoping and praying that a number of it eventually ranks, it’s time to do work and conceive to a more methodical SEO content strategy for the online.
Here are steps to defining and refining your SEO content strategy:
Define your goals
First, determine your goals as a web site or business. Looking to generate sales through your website? Are you monetizing your site through ads and therefore just want to expand traffic and get back to readers? Your goals will determine what sorts of content you must focus on.
Consider your audience
Know your audience – surveys and your analytics software can assist you get a far better picture of your typical visitor or client. Consider developing marketing personalities or characters to represent your ideal site visitors and customers. Then believe what sorts of content those personas would be looking for.
Create an article calendar
Once you’ve got a thought of who you’re targeting and why, you’ll start to create out an article calendar. an article calendar may be a schedule that dictates once you will publish new content and what sort of content it’ll be.
This may assist you stick with a daily schedule (it’s especially important to make new content on a daily basis if you’ve got a blog), also as prevent you from scrambling to come back up with a subject for brand new content at the last minute.
Analyze and re-assess
Finally, stay top of your site’s analytics. Regularly analyze your SEO content to ascertain what’s working and what isn’t. Good measures of success and engagement include page views, links, comments (on blog posts and a few other sorts of content), social shares (Facebook likes, tweets, etc.), and conversion rates.
The above guidelines to follow and check before publishing your content. However, you shouldn’t forget that the important value derives from the content itself! specialise in compelling, quality content.
Your business or brand shouldn’t deserve something but the best. Just think for a second how you utilize and share content. The more awesome your content is, the more influential it’s, and thus, the more it’ll be consumed.