To grow and thrive, your small business needs more than just customers; it needs attention, too. Fortunately, you don’t have to look far to find the right kind of publicity; you probably already have an idea of where to look in newspapers, magazines, blogs, and other local and online publications! This guide on getting free publicity for your small business will walk you through how to get positive press for your company and what you can do to make sure that your story gets told accurately and in the best possible way.
How do businesses get publicity?
Publicity is a very important part of any business. It helps to promote the company and its products. There are many ways in which publicizing a company can happen, but not all of them are free. Best Small Business Companies has some great tips for how to get free publicity for your small business and what you can do to promote it as well!
Run a word-of-mouth or referral program
One of the best ways to generate publicity for your business is to have satisfied customers talk about it. This can be done through word-of-mouth or referral programs, which are also excellent ways to increase customer loyalty. Word-of-mouth and referral programs work by offering incentives (such as discounts, free products, or services) in exchange for referrals. If you’re looking for a creative way to get your customers talking about you, consider designing a word-of-mouth or referral program that’s right for your business.
Collect and showcase reviews
There are a lot of Best Small Business Companies out there that can help give your small business the exposure it deserves. One such company is Beat Rank Media. With their full-service suite of services, they will take care of your PR needs and identify new opportunities and connections that your company may need to thrive! Â Beat Rank Media has a variety of customers from small businesses to Fortune 500 companies so you can be sure that they know what they’re doing. Give them a call today and see what they store for you.
Your website is up and running
Now that your website is up and running, it’s time to show people what you’re all about. The best way to do this is by collecting reviews from happy customers. This will give potential buyers a chance to see that you are good at what you do and that other people think so too. Offer these reviews on your site or showcase them on a page for prospective buyers to read.
Enter awards or competitions
It doesn’t take a huge budget to win publicity for your small business. You might be surprised at how easy it is to get free press. Here are some ways that you can get free press for your small business:
Apply for a grant from a non-profit organization. The grants can range from $500 to $5,000 and are usually awarded competitively. If your application is accepted, you’ll have the opportunity to promote it in the grant’s submission materials with their logo and contact information. Apply for the Best Small Business Companies competition.
Build a community
There are many ways to build a community for your small business. You can use social media, email, in-person events, or even host an open house. With these channels of communication, you can reach out to potential customers in whichever way they prefer. Social media is the most popular way of building a community because it’s free and doesn’t require any upfront money. However, if you’re using email for marketing purposes, then you’ll need to set up an account and pay for some features. If you decide that hosting an open house is the best way to build a community for your small business, then make sure that you have plenty of food and drinks on hand so people will want to stick around longer!
There are plenty of ways to get free publicity for your small business. In today’s digital era, you don’t need to spend money on a PR agent, newspaper advertisement, or radio spot. Countless digital opportunities allow you to showcase your brand for little to no cost. Be sure to check out the most recent Best Small Business Companies in America list from Entrepreneur Magazine and see what companies were recognized this year!