Flyers and brochures are shown as one of the most effective forms of advertising today, being one of the oldest advertising techniques, which has managed to adapt to the new times and maintain its effectiveness with the help of cyrillization.
The flyer comes from the English word “fly ”, which means to fly. This is because, in its beginnings, they were small pieces of paper with advertising messages, like an eighth of an A4, which were dropped from small planes for propaganda during World War II.
To design an advertising brochure in Word, you will need an installed computer with this program. This is not a problem since all of us who use the laptop minimally are familiar with Word. The verb fly, which meaning to fly in English, is where the flyer word originates. This is due to the fact that initially, they were tiny pieces of paper with advertisements on them.
That said, below we will show you the steps to make flyers in Word for free:
The first thing you should do is go to Word, open the File tab and select new, and open a blank document to design the original flyer. You will see the “More templates” tab just below the search bar.
Once you have selected the template for the original brochures, you will have total freedom to modify it to your liking, being able to edit the text, typography, color, size, and images. Don’t forget to choose the correct font. You can use serif fonts for your advertisement.
If you want to use the images downloaded on your computer, right-click on the existing image in the template, and click on “change image”. A dialogue box will appear, in which you will have to select “from a file”, to find the image on your computer and insert it into the brochure.
In case you want to change the color or any other design features of the template, right-click inside the box you wish to modify and select the appropriate menu items to modify it. The configuration of the first flyer should be PDF, and it should likewise be decreased to a solitary layer (Word has layers) and have every one of the textual styles inserted.
And if what you want is to directly delete any of the elements that appear by default in the template, you can do so by clicking on it and using the delete key.
Little by little, you will be shaping your original flyer, being able to modify and carry out all kinds of tests on the fly until you achieve the expected result.
If you want to alter the colour or any other design elements of the template, simply right-click inside the box and choose the necessary options from the menu.
Once you have finished, you can save it as a PDF on your computer and proceed to print it. We recommend you go to a specialized online printing company since they have the necessary means, materials, and technology to guarantee the best results. In order to avoid the cut area, texts, logos, and images must be spaced 3 mm apart from this final measurement.
For a flyer made in Word to be printable, it must meet a series of requirements that allow it to be printed and guarantee the best results:
The format of the original flyer must be PDF, and it must also be reduced to a single layer (Word has layers) and have all the fonts embedded. Also, they must be stored in PDF Acrobat Standard. We advise you to use a specialised online printing business because they have the tools, supplies, and technology needed to provide the greatest outcomes.
To guarantee quality printing, the minimum resolution of the flyer must be 300 Dpi (Pixels per inch).
The size of the brochure for advertising must have at least 3mm of bleed on each side. In this way, we prevent white edges from appearing when cutting it.
In the case of texts, logos, and images, they must be separated from this last measure 3mm towards the interior to avoid the cut area.