How do you start YouTube channels to promote your business?
Each day YouTube people watch billion (yes, it’s that big, with the word “billion”) hours worth of YouTube videos, yet only 9 percent of small companies have decided to launch their own views on youtube channels. As the number of YouTube users continues to grow, the chance is growing for companies willing to get involved.
In this article, we’ll explain how you can begin a YouTube channel to promote your company and make engaging videos to keep your customers engaged and draw new customers. We’ll also discuss the most effective methods to build a successful YouTube channel.
Making a YouTube account isn’t as complicated as it appears. It doesn’t require expensive videos or years of knowledge in producing YouTube videos. Follow this guideline for 12 steps to set up your channel and grow your business.
Create an account on YouTube. YouTube account
To create a Youtube channel for your company, you’ll need to be logged into the Google account you intend to use for managing the channel.
A brand account to manage your channel, instead of having your channel, can aid in scaling your channel more quickly in the future, as you can add multiple managers via their personal Google logins. You won’t have to share the information about your password to an email address that is personal to you.
Here’s a brief overview of the steps to follow when setting up an account on your company’s YouTube channel.
- Go to YouTube while logged into the Google account you wish to for managing your account. Then navigate towards YouTube Channel Switcher. YouTube Channel Switcher.
- YouTube Channel Switcher
- There, you will find an account for your own personal, any brands you manage, and the possibility to create a brand new channel.
- The process of creating an account on YouTube. YouTube account for your brand
- If you click “Create a new channel,” you’ll be directed to a page where you can set up an account for your brand. Select a name for your brand new account and select “Create.” Here you can add a profile image like your logo.
4. Congratulations! Congratulations! You’re now the proud proprietor of a YouTube channel for your company.
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Create your channel art
So now that you’ve learned how to set up a YouTube channel to promote your company, Let’s spend some time making it look at its best.
Here are some easy actions you can follow to make your channel more professional and ensure that your viewers know where to locate you online.
If you create your channel from scratch, the icon for your channel can be found linked to the company profile photo. If you want to change your profile picture, YouTube will direct you to change your profile.
The Edit YouTube channel icon
Upload YouTube picture
It is recommended that your image be it a JPG or PNG, BMP, or a non-animated GIF, be stored at 800 x800 pixels. Also, ensure that your image is displayed well in smaller sizes and an elongated and square crop to accommodate the many places YouTube will display your channel’s icon.
Channel artwork is a fantastic way to showcase your brand’s personality and create an engaging and visually appealing YouTube profile. The art for your channel must be less than 4MB and should be at least 2048×1152 pixels. However, YouTube suggests 2560 x 1440 pixels to get the most effective results on every device.
Picking your YouTube channel art
YouTube will show you an image preview before uploading to show how it will appear on different devices. You can also alter the crop of your photo.
Complete your profile
Photos for your YouTube channel art.
To access all possibilities to customize your channel, you’ll have to click on the gear icon in the section under your channel’s artwork.
YouTube channel settings details
A pop-up window titled “Channel settings” will then show up. Find an option that says “Customize the layout of your channel” option, and then enable it. Click Save. Then you’ll be presented with an array of choices divided into five tabs: Home, Videos Channels, Playlists, and About.
Go to The About tab to change the details of your store.
YouTube’s About Page
Under “Description,” give a concise description of your store’s products, mission, and. Make sure to keep any critical words for the store you are operating in and use them in your channel’s description to make it easier for people to find your site when they look up YouTube. For more click here
It is also essential to include hyperlinks for your Facebook and Twitter profiles and your store, as these links can show over your channel’s art and be visible to your followers.
YouTube custom links
The majority of sites will be set to the icon (the tiny image that shows on the very top of your web browser); however, the first link on the list will also display the name of the link, So make the most of those thirty characters, just as 100% Pure did by using the “Shop Now” call to the action.
YouTube Call to Action
On the right-hand side, there’s an area titled “Featured Channels,” where you can highlight other YouTube channels owned by your brand or run through your staff.
Plan your content
Once your channel is all set to launch, it’s time to begin thinking about the content you’ll be making.
Video is an essential component in your marketing content plan. It’s an excellent method of providing your customers with informative, high-quality, and enjoyable content that makes them come to you more often.
Additionally, YouTube is the second-largest search engine in the world, which means when you optimize your videos to appear in search as well, it can be an excellent way to meet prospective customers searching for what you have to offer. While the quality of the video is essential, keeping your intended customers in mind is equally crucial.
Sometimes, you’ll be able to think of about a dozen YouTube channel ideas after having an informal brainstorming session in your group.
Here are a few kinds of videos you could use to create content.
As the number of people is using YouTube to discover new information. Indeed YouTube searches for instructional videos have increased by 140% in the last decade, indicating a growing potential for businesses to attract new viewers by offering informational content related to their products.
Videos demonstrating the latest skills are great for building trust with your viewers and guiding them to the next step of the conversion funnel. I recently discovered an excellent example Retro Supply Co. Retro Supply Co.
It offers retro effects that you can apply to Photoshop and Illustrator with brushes, fonts, and others. The YouTube channel of Reto Supply focuses on teaching viewers how to utilize Photoshop and Illustrator more efficiently. Sometimes, this is a step-by-step tutorial using brushes. But other times, it’s teaching tips like keyboard shortcuts that will be helpful to anyone, no matter if you’re using the Retro Supply products.
Another fantastic example comes from Snowboard Addiction, which has gained over 140,000 YouTube users on its channel by instructing people how to enhance their snowboarding abilities.
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