Pepsi(r) Launches Nitro Pepsi(tm), The First-Ever Nitrogen-Infused Cola…

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That’s Not a Traditional Soda
PURCHASE, N.Y., February. 23rd, 2022/PRNewswire• The category of cola has existed for more than 100 years. While it’s been awash with its fair own share of flavors and packaging innovations however, it’s one thing that’s remained the same since its inception: the bubbles. Pepsi is now embarking its biggest leap yet, reinventing the cola experience using an incredible innovation called Nitro Pepsi. Nitro Pepsi is the first-ever Nitro-infused cola that’s actually soft than soft drinks – it’s smooth, creamy and is a stunning stream of tiny bubbles, that are topped by a creamy foam head.

The Nitro Pepsi Difference

Nitro Pepsi is sure to make you rethink what you already know about coca. Smaller bubbles that are also infused with nitrogen, give an amazing soft, creamy texture, made possible by a special widget that is placed on the bottom of each can. The first time that this kind of widget that is typically found in coffee and beer is now being used in the cola category , and produces the foamy, frothy smooth texture exclusive for Nitro Pepsi. It doesn’t look or taste like the typical soda or cola, in fact, it’s recommended to drink it differently.

When Nitro Pepsi is enjoyed from the can however, there are some steps you can follow for the best consumption. Nitro Pepsi is:

The best served cold, with no ice

The best “hard poured” or fully inverted to tall glass
Drink it straight out of the glass (rather than via straws) to allow the unique foam head to be left behind, leaving the impression of a foamy, frothy mustache
Nitro Pepsi will be available in two delicious flavors: Draft Cola and Vanilla Draft Cola and in specially created cans that come in single serve and four-pack sizes.

“While soda has been a beverage of choice for so many consumers over the past century, some people still cite heavy carbonation as a barrier to enjoying an ice-cold cola. With this in mind, we wanted to come up with a new way for people to enjoy delicious Pepsi cola, but with a new experience around the bubbles,” said Todd Kaplan, VP of Marketing for Pepsi. “Nitro Pepsi is a first-of-its-kind innovation that creates a smooth, creamy, delicious taste experience for fans everywhere. Much like how nitrogen has transformed the beer and coffee categories, we believe Nitro Pepsi is a huge leap forward for the cola category and will redefine cola for years to come.”

Nationwide Roll-out

Pepsi has announced its intention to make use of this nitro technology in the year 2019 it has worked diligently to develop this technology ever since. The final step is that Nitro Pepsi will be available all over the country on the 28th of March. The launch will be accompanied by an integrated marketing campaign, including the premiere of a national TV commercial (LINK) which will highlight the unique soft and creamy taste from Nitro Pepsi. Fans will also have the opportunity to taste Nitro Pepsi “on tap” in the first time since March 25th in the Sky Lounge at The High Roller Observation Wheel located at THE LINQ Promenade on the Las Vegas Strip.

About PepsiCo

PepsiCo products are loved by people over a billion times daily in around 200 different countries across the globe. PepsiCo produced over $79 billion of revenue in 2021 driven by a complementing beverages and convenient food range which includes Lay’s and Doritos. Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker and SodaStream. The PepsiCo product portfolio comprises an array of delicious drinks and foods, which includes several iconic brands that earn over $1 billion in retail sales estimated annually.

Guiding PepsiCo is our mission to be the world’s leader for Beverages as well as Convenient Foods, by winning by implementing PepsiCo Positive (pep+). Pep+ is our plan of complete transformation that places sustainability at the forefront of how we increase value and grow through operating within the limits of planet Earth and instilling positive change for both the planet and our people. For more details, click here.

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