Ranking and getting your website to the top of Google search results is dependent on its authority. Google wants to provide the best possible answers to its users’ queries. Therefore, websites must be trustworthy. This is measured by the authority score or domain authority.
How a website’s authority is determined depends on many factors. We will then analyze the criteria used to determine a site’s authority and give you some tips on how to increase your site’s power.
What is the importance of authority on a website?
Ranking in search engine results is affected by the authority of a website. They want their users to trust them, so the higher a site’s authority, the more organic search customers it can attract.
Google won’t rank high in search engine results for your targeted keywords if it doesn’t trust a website. Because of its low visibility, it will be difficult to attract customers to the website.
Authority directly impacts the potential customers that your website can reach. To improve your marketing strategy, you should consider building trust with search engines and enhancing your reputation. Your site’s authority is determined by the number and quality of backlinks it has.
What are the factors that determine the authority of a website?
These criteria are used by search engines to determine the trustworthiness of your site:
- Many external links or backlinks. Search engines can identify that your website is trustworthy and give it a higher authority score.
- How established is your website: In general, a website’s authority is greater the older it is.
- How users rate trust. Users’ trust is based on how often they share your content and how they rate it. To demonstrate trustworthiness, you must think about the elements that enable these interactions.
You can also promote your website on social networks to improve the overall EAT of your website. So for that, you will need to know how to promote a new website on social media.
How to increase the authority of your website
First, understand that this is a slow process and that your site’s authority will not increase overnight. It will take at least several months to get the results you desire. These are some ways to increase the authority of your website.
Link to high-authority websites
Public relations is fundamentally public relations. It depends on your ability to build alliances with industry leaders and establish relationships.
How to build external links for SEO? You can offer to write original content or contribute other content, such as infographics and research, to YouTubers, bloggers, journalists, and news editors.
They will link to your website from their websites if they have the content. Your authority will grow.
Post quality content
Web positioning is made easier by content. Google uses several factors to decide if the content is of high quality.
You must make sure that your content is trustworthy and relevant. You should use reliable sources to provide information and a fresh perspective on the topic. To get more traffic, you should balance short and long articles.
Write about topics that are popular or will be relevant for the following years, but don’t forget current affairs. Also, do not neglect to update your content regularly.
Use your social media networks and email to share your latest content with your contacts. Invite them to comment, share and read.
Excellent user experience
Google won’t give a high authority score to a site if it isn’t easy to navigate.
Check that your site is simple and has a sitemap and navigation bar. Also, ensure that the site loads quickly and takes less than two seconds. Make sure that you can find what you are looking for on mobile and desktop.
Links trusted sites
Linking to a page means that you have attested that the site has great information about what you are referring to and that it is reliable. Linking to low-authority sites means you are attesting to the content. Google may not approve.
Remove toxic backlinks
Your site’s authority may drop if there are spam links to it or sites of low quality. You should ensure that all outbound links to your site are from high-quality websites that offer valuable information. If necessary, disable harmful links via Search Console.
We have already said that improving your website’s authority is not something you can do overnight. Building relationships with sites of high authority takes time.