When To Post A Video On Instagram

When To Post A Video On Instagram—And Why It Matters

Instagram is a social media platform that allows users to post photos and videos. Videos are especially popular on Instagram because they can be short and quick to consume. However, when should you post a video on Instagram? And why does it matter?

What is Instagram video?

Instagram video is a great way to show your followers what you’re up to and make them feel like they’re right there with you. Whether you’re recording a quick video of yourself cooking breakfast or taking on a new challenge in your day, using Instagram video can help connect with your followers and create a more engaging experience for all. Instagram does not have an inbuilt option to save videos which brings the role of an Instagram video downloader.

Instagram video is perfect for showing off your personality and connecting with your followers. Here are some tips to get started:

  1. Use GoPro footage to capture unique perspectives and moments.
  2. Shoot videos in natural light or with creative filters to create an artsy look.
  3. Share funny, candid, or heartwarming videos that illustrate who you are as an individual.
  4. Take the time to edit each video individually so it looks its best.
  5. Share frequently—every post should have at least one video component!—to keep people engaged and coming back for more.

Why is it important to post videos on Instagram?

Instagram is a visual platform that allows users to share photos and videos with friends and followers. Posts with videos have been shown to be more engaging than those without, according to a study by social media analytics firm SocialBakers.

The study’s findings suggest that posting videos on Instagram can help businesses reach a wider audience and drive more engagement. Additionally, videos are more likely to be shared than photos, which means they can generate a greater return on investment (ROI).

Apart from being an effective way of marketing your business, posting videos on Instagram can also boost engagement rates for your followers. Videos posted on the platform are typically watched for longer periods of time than those posted as photos, meaning they tend to attract a larger audience. This leads to higher levels of brand awareness and loyalty among your followers.

Guidelines for posting a video on Instagram

Instagram is a great platform for sharing photos and videos with your followers. However, it can be tricky to know when to post a video and why it matters. You cannot download Instagram directly. That’s why InstaReel.co offers to download Instagram videos.

There are a few things to keep in mind when posting a video on Instagram:

  1. Videos should be short and to the point. This way, they’re easy to follow and watch. Try not to go over two minutes, and keep the content interesting enough that people will want to watch even if they don’t follow you specifically for video content.
  2. Videos should be designed for Instagram—not Facebook or YouTube. For example, if you’re posting a video about your new product launch, make sure it looks good on Instagram and fits the aesthetic of the app.
  3. Videos can help drive engagement on your account—so make sure you’re using effective call-to-action tags (like “watch now” or “start downloading”) in order to encourage people to engage with your content further!

The benefits of posting videos on Instagram

Instagram is a great platform for sharing videos. Videos are easy to post and can be easily shared with friends and followers. Here are some reasons why posting videos on Instagram matters:

  1. Videos Viewership

According to Statista, Instagram users view video content more than any other type of content on the platform. This means that your videos will likely get more views and engagement if you post them on Instagram. Additionally, video posts are often picked up by news outlets and viral content creators, so if you have good video content, posting it on Instagram can help you reach a wider audience.

  1. Engagement

Video posts tend to generate higher levels of engagement than other types of posts on Instagram. This is likely because videos capture people’s attention quickly and hold it longer than text-based posts. In addition, users often comment and like videos more than they do other types of posts. This increased engagement helps promote your brand or product among your followers and can lead to sales conversions down the line.

  1. Brand Awareness

Video posts can help your brand become more visible online. YouTube is one of the most popular platforms for online video sharing, so if you have good video content, uploading it to Instagram can help you reach a wider audience and potentially increase brand awareness as well….


Instagram is a powerful platform for businesses of all sizes to connect with their customers and spread the word about their product or service. But just as importantly, Instagram can be used as a marketing campaign tool to drive traffic to your website and increase brand awareness. Videos are one of the most effective ways to do this, so it makes sense that when you’re thinking about when and how to post a video on Instagram, you should keep these three factors in mind: 1) What’s the goal of the video?